Multifamily Fountainhead
$25K burned on freelancers. We turned it into a funded, revenue-generating platform.
Timeline
Ongoing Partnership
Stack
React · Node.js · PostgreSQL · AWS
Services
Fractional CTO, Product Redesign, Platform Engineering
Status
Live · Revenue Generating
Where they were
before we got involved.
Tony had already spent $25K+ on freelancers who built features without thinking about the product. The borrower journey was broken, lead assignment was manual, and the platform wasn't generating the traction it needed to raise. He needed a fractional tech lead — someone who would own the product decisions, not just execute tickets. That's where we came in.
Before Hachiko
- $25K+ burned on freelancers with no product direction
- Broken borrower journey with high drop-off
- Manual broker lead assignment causing missed deals
After Hachiko
- Redesigned borrower journey reducing friction and increasing conversion
- Automated lead assignment routing the right brokers to the right deals
- Platform secured investment and generated revenue within 6 months
What we shipped.
Borrower Journey Redesign
We rebuilt the application flow from the ground up — fewer steps, smarter validation, and a UI that guides borrowers through submission without friction.
Automated Lead Assignment
Broker leads are now automatically routed based on deal type, geography, and capacity — eliminating manual assignment and cutting response time dramatically.
Dashboard & Notifications
A rebuilt dashboard and notification system that makes outreach trackable and follow-ups automatic — so no deal falls through the cracks.
Stop approaching lenders one by one.
$25K+
Freelancer Waste Recovered
Funded. In 6 months.
Stop approaching lenders one by one.
$25K+
Freelancer Waste Recovered
Funded. In 6 months.
By redesigning the borrower journey and automating broker lead assignment, the platform significantly reduced friction and increased actionable leads. The revamped notifications and dashboard improvements made outreach far more effective and easier to manage.
Tony Talamas
Founder, Multifamily Fountainhead
Tony stopped burning money on freelancers who executed without thinking and started building with a technical partner who owned the outcome. The platform went from unfundable to funded — and started generating revenue within 6 months of the redesign.
Your idea is next
Ready to go from idea to launch?
30 minutes. We scope your build and give you a clear path to launch — no commitment.